Sea creature prints across the whole range, from sharks and turtles through to jellyfish, crabs, seashells and coral reefs. It covers both ends of the brief: calm, washy ocean patterns for people who want something quiet, and bold creature prints for people who want the opposite.

Every print runs across the range, so a phone case can match a backpack, a lunchbox, a water bottle and a pencil case. That is why these go out as sets rather than singles, and it is the reason the collection does most of its work around back to school rather than in the middle of summer.

On choosing a print, the softer ocean patterns are the safer buy if the item is going to carry stickers, a grip or a name label, since a busy print fights anything you put on top of it. The bolder creature prints are meant to be noticed, which is genuinely useful on a lunchbox or a bottle that has to be picked out of thirty identical ones on a shelf.

Sea creatures are one of the few themes that work across a wide age range, so they are a reliable choice when you are buying for a child whose interests change every term. Nothing here is licensed to a film or a show, which means it does not date the moment a sequel lands. Everything is hand-printed in the UK and made to order, with free worldwide shipping, and every order plants a tree.