Insulated canvas with a zip closure, so food and drink stay cool through the school or work day rather than going warm by eleven o'clock. The interior takes a full lunch plus a drink and a snack box without anything being squashed.

The print covers the front panel. Beyond looking better than a plain bag, a distinctive print is the difference between finding yours instantly and going through six identical ones on a shelf, which is the entire problem a primary school cloakroom presents.

The same prints run across backpacks, water bottles and pencil cases, so the whole kit can match for September. Hand-printed in the UK and made to order rather than pulled off a shelf. Free worldwide shipping, and every order plants a tree.