Everyone's bag looks the same on a peg. Yours does not have to. Hundreds of designs printed across the full front panel, so it is findable from the other end of a corridor and actually worth carrying when you get there.

It is a proper bag rather than a novelty one. 44cm tall, 30cm wide and 14cm deep, which swallows textbooks, a folder, a laptop and a lunchbox without going square at the corners. There is a pocket on each side for a bottle, and the straps adjust properly so it still sits right when it is packed.

Pick from TV and film, music, patterns and animals, or skip the lot and design your own with a photo, a name or your own artwork. Most designs run across the rest of the range too, so a matching lunchbox and pencil case are a click away.

A named bag is considerably harder to lose in a cloakroom of identical black rucksacks, which is why these move fastest in the fortnight before term starts. Order early if you want it on the peg for day one.

Hand-printed to order, so nothing sits in a warehouse waiting for you to find it. Every order plants a tree.